About Us

the inception

A M O C is a vibrant online store catering to the cuteness needs of your little ones with a click of a button. We deliver fashionable quality products at affordable prices for your kids with great hedonic experience of online shopping. In addition to kids wear, we also cater to accessories and lifestyle products. 


A matter of choice (A M O C) was founded in 2016. We are headquartered in India and Singapore.

Innovative Designs

Our goal is to put the "fun" and "cute" aspects in the kids fashion. We know that looking stylish can make your kids look more adorable; that's why we're committed to being your source for the newest trends. We design clothing you love so you can focus on making your kids look fabulous!

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Satisfaction Guarenteed

While shopping with us, we want you to be completely happy with the experience. If you have questions about us, our products, or even shipping, get in touch! We hope you continue to shop with us for many years to come. 

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